Week 6: Journal 2

Marketing and Second Life

This is another great podcast and with loads of information. This is the first time I've heard of about second life. I enjoyed the whole discussion around the second life and how company are trying to use it for marketing. The most striking thing in the discussion was , how companies are not really successful in marketing in the second life or in other words I would say companies didnt find the right technique to be successful in the second life.
After listening to the podcast I created my profile in the Second life to feel how it looks like and to experience the second life , following are my observation

• Number of users in second life are very less compared to the other social networking platform like Facebook and twitter.
• This is more like a game/role play rather than social platform to chat with friends
  
• For me second life looks more like a fantasy land(Avatar) rather than getting connected with the real friends. So people might not be logging in often like facebook where they connect with the real friends and know what is happening around them.
  
• Lack of awareness about the second life.

Also as a company it is hard to sell it to the advertising customers when there are very less volume of users login on daily basis. and the customers will not be able to recognize the ROI


Charlie Rose conversation with Eric Schmidt, CEO of Google

This video is one of the great discussion from Charlie rose, Google's model of integrating Ads into their search has helped the company to grow into an advertising company.As Eric Schmidt mentioned in the discussion google's 98% of the revenue is from advertisement.

Also it was interesting to listen to the conversation about the future innovation and the products that google is working on. Intelligent search concept by using the user data will be a great innovation. All the Google's product are targeted towards the end customer and user friendliness, makes easier for the end customer to use it, More the customers use google's product, it is better for the Google interms of generating revenue.

There is always a concern of data privacy, but my take away is, it is upto the users to control what data they wanted to put in the internet. Company like Google should use as much information available about a user to generate more personalized and intelligent search result.