Week 6: Journal 1

Secret of Googlenomics: Data-Fueled Recipe Brews Profitability

It was a very informative article about the online auction and to learn about the algorithm used by google for calculating the bid cost. Google's introduction of Adwords for selling online advertisement has changed the way online advertisement works. With this method anything which increases the usage of Internet and usage of google products will help Google to generate revenue

Below video is the Introduction to the Google Ad Auction given by Chief Economist, Hal Varian

Advertising in Video Games
I watched the video presentation about the advertising in the video game.

Working for RealNetworks has helped me to understand game development and how the advertisement work in the casual game industry.RealNetworks has its casual game site as www.gamehouse.com. In addition to the list of companies that was shown in the presentation recently United airways has introduced its casual game platform at http://www.optathlon.com/, united airlines is the first to introduce it in the airline sector. Advertisement in the games has helped to reach the targeted audience. sometimes having the advertisement beginning of the game can annoy the users but carefully placing the ads at the right spot will help to get the attention of the users

Below is the short video that will show how the advertisement works in the casual games

New Advertising Network for Casual Games