Week 1: Journal 2

Charlie Rose program with Panndora Founder Tim Westergren

I watched the video of Panndora Founder Tim Westergren, It is really interesting to see the business model and the platform that panndora provides for their customers to advertise. The concept advertising based on the targeted audience. This concepts of advertising is much different from the traditional method of advertising in the radio,where everyone listening to one channel will have to listen to the same advertisement. This unique platform provided by the Pandora will help the clients to come up with the innovative marketing advertisement.

W NYC Podcast: Bob Stein :Institute of future of book

Interview of Bob Stein was very thought provoking about the future of books. It is so very true that in the world of social networking and Web 2.0 collaboration between writer and the reader is a very important aspect. As pointed out by Bob, instead of waiting for multiple years for a book to be completed, it is very effective if the reader could able to subscribe to the writing. this helps reader and writer to collaborate and provide the better product.Now web has become an inevitable platform to share information and people wants to know the results quicker and on-time. This message also related to the Amazon CEO Jeff Bezos interview with Charlie, where Jeff mentioned that Kindle team is working with authors where they will be able to publish the content as the materials are prepared in a subscription model. Multiple products in the market like, Kindle from amazon, iPad from Apple, Sony Reader PRS-700 from Sony, etc., helps to boost the ebook market.

A conversation with entrepreneur and software engineer Marc Andreessen

Being an software engineer and an IT profession myself this interview with Marc Andreessen was one of the best interviews i've heard in recent time about the Internet. one of the common theme i hear in the interview is everything will ultimately be replaced with the technology and internet from healthcare to Banking industry and Internet has no limits. Again in the interview when Marc talked about Kindle and other portable products that will be replacing the news paper business or the hard copy text book. I completely agree that electronic reading is the future and there is no point still when news paper is still printing papers and complaining that they are not making money.