Week 5: Journal 1
Numerati:
Even though I knew the concept of how internet captures our day to day activities and predicts our behaviors using the mathematical model but was not knowing the terminology 'Numerati' until I read the article.
Company like google or yahoo tracks the persons behavior over the internet using the cookies and use these data points to predict outcomes and project the effect of stimulus on the group. these data points can be also used to posting advertisement based on the users interest and behavior. One of the concept that Google uses to target the advertisement based on the search result is via AdSence. AdSense for search uses Google search to return search results to end users. The search results that appear on a AdSense for search results page will be very similar to those that appear on Google.com. Google ads are targeted to these results based on our targeting algorithm, which takes words and phrases included in the query and matches them to relevant ad campaigns.
Below is a youtube video of Stephen Baker, The Numerati
Even though I knew the concept of how internet captures our day to day activities and predicts our behaviors using the mathematical model but was not knowing the terminology 'Numerati' until I read the article.
Company like google or yahoo tracks the persons behavior over the internet using the cookies and use these data points to predict outcomes and project the effect of stimulus on the group. these data points can be also used to posting advertisement based on the users interest and behavior. One of the concept that Google uses to target the advertisement based on the search result is via AdSence. AdSense for search uses Google search to return search results to end users. The search results that appear on a AdSense for search results page will be very similar to those that appear on Google.com. Google ads are targeted to these results based on our targeting algorithm, which takes words and phrases included in the query and matches them to relevant ad campaigns.
Below is a youtube video of Stephen Baker, The Numerati
As mentioned in the article the information collected by the Google or Yahoo are used to analyzing the user behavior over the internet and not to know more about the user himself. It is a system/technology that is analyze the data and there is a very minimal user interventions. Below is a short video from google's Perter Barron, Director of Communications, Google Europe. He explains in the video how uses the data collected
How Google Uses Your Information - Peter Barron
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